Lighting

Lighting:

• Lighting is a key aspect when filming. It can create an an impression without doing any editing. 
• 'Golden Hour' is a good time to film as the sun is setting and natural light is at it's best.
• Lighting can set the mood and help the viewer feel a certain way towards the advert. (might make the advert more popular).

Types of lighting:

• Three-point fill lighting
• creates shadow and looks natural.
• Chiaroscuro lighting
• harsh lighting, creates shadows and atmosphere.
• horror films.
• High key lighting
• on the newer camera's, there is a setting for this.
• makes the scene look clean 
• Low key lighting
• creates atmosphere and contrast.
• used in horrors, thrillers and romantic imagery.
• Back-lighting
• where the scene is lit directly from behind.
• normally uses natural light.
• Natural lighting
• natural light coming from the sun or a light source.
• used in combination with other lighting.
• Artificial lighting
• comes from man made light sources.
• used in combination with other lighting.